Over 160 million
people a day use Snapchat to send or view videos, photos, and
messages. That makes it one of the most popular social networks, especially with
millennials.
These and other users love
Snapchat’s immediacy and sense of fun. It’s easy to share and comment on rough
and ready, snack-sized pieces of content—or Snaps—with groups of friends
throughout the day. Snapchatters can also discover content and Stories from
their favorite brands.
And marketers? Some brands
have been doing some pretty
interesting things on Snapchat.
Want to do more with
Snapchat? The good news is that if you want to get as many of those 160 million
pairs of eyeballs to swivel in your direction and open wide, there are plenty
of tools and apps for Snapchat out there. (If you’re wondering, there are no
integrated Snapchat third-party apps. The platform doesn’t
allow them.)
Here’s our list of the
best apps for Snapchat marketers to keep an eye on or give a try. We’ve grouped
our apps into categories that reflect what marketers are most interested in.
The best Snapchat apps
Snapchat
discovery apps
GhostCodes
An App Store-style
discovery tool
One of the trickier things
about using Snapchat is finding people to follow (and getting people to follow
your account).
GhostCodes to the rescue.
It’s possibly the easiest way to find influencers and other accounts to follow.
Search for Snapchatters by over 40 categories—from “comedians”
to “college life” and from “foodies” to “fitness.” Click on a category and you
get a list of the most popular Snapchatters in that category. Except they call
them “Ghosties.”
Geofilter creation app
PepperFilters
Create custom geofilters in
minutes
Everyone loves Snapchat’s
geofilters. It’s a neat way to do some location-based marketing or add a
flourish to your content. For example, you can promote that you are in a
particular location for an event, or ask followers to enter a contest by
sharing photos containing a custom geofilter you created.
PepperFilters is a
marketplace for Snapchat geofilters. You can design a unique geofilter using
their range of backgrounds and templates, graphics, and text effects.
Promote your account app
Unofficial Snapchat button
It’s a Snapchat button and
it’s unofficial
Make it easy to create a
Snapchat button for your website so people can follow you. This handy website
lets you create a button and generate code to paste into your website.
Caption idea generator
Captiona
A tool that generates
ideas for social media captions. Captiona is basically a search engine for
social media captions. Simply enter a keyword that relates to the content of
your Snap, and the app will generate a list of suggestions.
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