To win the attention of YouTube’s algorithm, you need lots of subscribers. Today, I’ll show you real ways to get free YouTube subscribers. No tricks. No hacks. Just tactics that work.
Over the last few years,
Facebook, Instagram, and Snapchat have stolen the social video spotlight. But
YouTube is still an incredible marketing channel, receiving over 30 million
visitors per day and 5 billion daily video views.
According to GlobalWebIndex,
one in four YouTubers watched a branded video last month. It’s not just
millennials using YouTube, either. Google shows that YouTube reaches 95% of
online adults age +35 in a month. And according to new demographic
data from Google, YouTube’s reach continues to expand to older
audiences.
In this post, you’ll learn eleven ways to start getting YouTube free subscribers. If you’re just starting to build your YouTube channel or looking for some ways to optimize existing content, this post is for you.
In this post, you’ll learn eleven ways to start getting YouTube free subscribers. If you’re just starting to build your YouTube channel or looking for some ways to optimize existing content, this post is for you.
11 ways to get free YouTube subscribers
1. Stop hacking. Start promoting.
If
you search “how to get free YouTube subscribers,” you’ll discover a delightful
subgenre of social media advice dedicated to ‘hacks and glitches for YouTube.’
These shortcuts—often sold in sensational headlines like ‘how to get millions
of free YouTube subscribers’—promise to teach you a hidden trick that will
flood your channel with free YouTube subscribers (the truth is YouTube hacks only exist if your
definition of a “hack” is a little-known feature).
One of the most popular
YouTube tutorials for getting free subscribers comes from a young expert named
JustKyptic.
During my research for
this post, I have to admit—his headline hooked me. According to Mr. JustKyptic,
he’s discovered a YouTube glitch that gets you thousands of free YouTube
subscribers in just a few seconds.
If you watch the video,
you’ll learn JustKryptic’s YouTube hack.
As he shows, you can open up your developer tools in Google
Chrome. As you may know, clicking “view” > “developer” > “view source”
reveals the HTML source code for any webpage.
Next, Mr. JustKryptic
clicks on the “YouTube subscriber count” button. And with a flick of his wrist,
he changes his YouTube subscribers from 500 to 1000. He warns against changing
it higher as YouTube might ban your account.
I’m sure you can spot the error?
JustKryptic is only
editing the source code on his own Chrome browser. Only he can see that his
YouTube subscriber count has increased—this is not a real change made in
YouTube but is simply on his own personal browser.
At the end of the video, he admits this is a prank.
I watched five more of
these YouTube hack videos. And most followed the same format: they were a
prank.
So if you’re searching for YouTube hacks, you’re likely wasting
time. But you still need subscribers.
If you have a new or
unknown YouTube channel, you need to gain some sort of traction. Without the
attention of YouTube’s algorithm, your videos won’t appear in search results or
appear in recommended lists.
So how can you get the
organic ball rolling? I asked this question to Gianni “Luminati” Nicassio, a
founding member of the indie-band Walk
Off The Earth. Gianni used YouTube to catapult his unknown band into
a global act, earning over 634 million organic views from YouTube.
His advice for new YouTube
channels? Be ruthless about promotion. “If you’re getting started, don’t shy
away from the grunt work,” says Gianni. “Creating engaging content is only half
of the process. You need to get ruthless and promote, promote, promote.”
“Start with your Facebook friends and shamelessly (but still
with some class) ask them to share your video. Then, find out where your
audience is hanging out and start targeting those sites. Go to blogs that
relate to your content and share your video. Or reply in the comment sections
of the related video.”
Your task: Stop wasting time
looking for YouTube shortcuts. Instead, build a plan to promote your YouTube
channel. Start with manual tasks. And once you have some traction, free YouTube
subscribers and organic traffic will begin to appear.
2. Follow the 1×4 content schedule
I wanted to know how to
build a YouTube following from scratch, so I interviewed Graham Cochrane, the founder
of the popular YouTube channel “The Recording Revolution.” Cochrane went from
unemployed to creating a 7-figure business around audio engineering tips.
YouTube has been a key distribution channel for him.
Cochrane says publishing frequency is key.
“The BEST thing you can do
with YouTube (or any content creation for that matter) is to make a lot of
content and make it consistently. I’ve made at least one video a week for seven
years.”
This frequency helps you
retain subscribers (another important metric for YouTube) as well as helps you
attract new free YouTube subscribers.
“People come to expect
your content. You create a dependable rhythm like your favorite TV show. You
know it comes on every week. Plus, when you create more content you increase
the number of places people find you online. Instead of seeing your brand for one
or two YouTube searches, you start to appear again and again in search
results.”
A simple formula that works is this: 1×4. Publish four YouTube
videos every month.
That breaks down to one
video every week. It’s an easy number to remember and you’ll soon see new
YouTube subscribers trickling in.
Your Task: Commit to a publishing
schedule. An easy formula: one YouTube video every week for a total of four a
month.
3. Stop talking. Start delivering.
YouTube explicitly states: “channels and videos with higher
watch time are more likely to turn up in search results and recommendations.”
How can you increase your
watch time? There are lots of tips and tricks online. But the most important
principle is this: value your viewer’s time.
According Gianni
Nicassio (the viral master I mentioned earlier), you need to deliver
value right away. “We’ve found that the first eight seconds of your video are
the most important. The click-away rate in those precious seconds is
staggering. If you make music videos, start playing music right away. If you
are teaching something or explaining a product, start delivering information.”
Nicassio recommends you
skip straight to the content and then promote your products at the end. “Don’t
tell people about your day, don’t talk about other videos that you’re making or
where to buy the song. Just play the song and tell them the supplementary info
after the song or in the description.”
Your Task: Shorten your intro. Skip
the flashy intro and theme music. Make sure the first eight seconds of every
video hook viewer.
4. Convert searchers to subscribers with playlists
You work hard to acquire a first-time viewer. The viewer needs
to search for a relevant keyword, see your video in YouTube’s results, and
click your result. To turn these casual viewers into subscribers, use YouTube
playlists. These boost content consumption, retain subscribers, and boost your
watch time.
Instead of creating
miscellaneous playlists, create a track of content for new users to watch. In
other words, treat your viewers as a cohort, segmenting your audience into
groups of users that will move through your content.
Create playlists for three types of cohorts:·
- New viewers—what content should a new viewer watch first? I recommend creating a YouTube playlist that says. “New to this YouTube channel? Watch these first.” This playlist needs to introduce the viewer to your channel and deliver your best, funniest, or most helpful videos that will convert them from a searcher to a subscriber.
- Task-orientated viewers—If you offer educational content, a large portion of your audience will be looking to solve specific problems. This might be learning a specific skill or fixing a problem. Cochrane (the YouTube expert quoted above), for example, has specific playlists that help his audience complete different music tasks. These playlists increase content consumption as well as remind people that your channel is a good place to look later if they encounter a challenge. You can see Cochrane’s playlists below or by clicking here.
- Topic-focused viewers—By creating playlists that
comprehensively cover a specific topic, you’ll attract one of the most
profitable type of viewers: content bingers. These viewers are looking for
collections of videos on a specific topic and will methodologically work
their way through your playlists. A good example of this comes from Google Analytics’ YouTube
channel. You can watch a collection of videos on “TV
attribution,” “Google Data Studio,” or master the basics of “Google Tag
Manager.”
It’s easy to create a
playlist in YouTube.
- Start with a video you want in the playlist
- Under the video, click add to
- Click create new playlist
- . Enter a playlist name
- Use the drop down box to select your playlist’s privacy setting. If it’s private, people can’t find it when they search YouTube
- Click create
Your
Task:
Create YouTube playlists based on three viewer cohorts: first-time viewers;
task-orientated viewers; and topic-focused viewers.
5. Expand your search net with Pinterest
Most of your subscribers
will discover your channel by either searching in Google or via YouTube’s
search bar. Pinterest is also a visual search engine, making it a perfect match
for your YouTube strategy.
Not
every business or brand is right for Pinterest.
- Hire a designer to turn a few of your best YouTube videos
into Pinterest-friendly images. For example, if you run a YouTube cooking
channel, you might have a Pinterest visual that offers tips for proper knife
techniques or quick tips about baking. On each visual asset, link to your
YouTube channel and tell people they can watch the full video there.
- Collect these graphics and create an SEO-focused
Pinterest collection.
For example, you could turn your topic-focused playlist into a Pinterest
collection. Target a high-volume keyword with your Pinterest collection—such as
“Healthy summer recipes” or “Photography 101 tutorial.”
- Consider investing some budget in Pinterest ads. They are quite effective and will help boost your visibility. This is optional as people will naturally discover your Pinterest collections via search.
Your task: Build SEO-focused
Pinterest collections that link back to your YouTube channel.
6. Add a mention in Amazon Reviews
Is your YouTube channel
about a product category such as electronic gear? Or maybe it covers a topic
that lots of books have been written on such as gardening, arts and crafts, or
fashion. Leave reviews on popular Amazon products and mention your YouTube channel.
Let’s say you have a
YouTube cooking channel. You could leave reviews for popular cookbooks—such as
The Joy of Cooking or a new book out by a celebrity chef—and tell people that
you’ll be testing out a few recipes on your YouTube channel. Or if your YouTube
channel is about hiking gear—you can mention that you’ve reviewed a popular
piece of equipment on your channel.
According to Amazon’s
review guidelines, you’re not allowed to post URL links to external sites. So
if you include a link to your YouTube channel, your review will be banned.
But
you can mention your channel—such as “I also reviewed the Joy of Cooking on my
YouTube channel ‘Cookin’ with James and Owly’”—and gently promote your channel.
YouTube also allows you to
post video reviews of products. If you leave a video review, end the video with
a subtle shout-out to your YouTube channel.
Your
task: Find popular books or products related to your YouTube channel. Add a
genuine and thoughtful review on Amazon. At the end, mention your YouTube channel.
Note: it’s against Amazon’s policy to include a URL. But you can mention your
YouTube channel name so that people can search for it in Google.
7. Promote your YouTube channel with Facebook Groups
Over the last year, I’ve
been rediscovering Facebook Groups. You can find a group for most topics and
interests. For example, #TeamofOne is a community of social media
consultants and strategists. I also follow a copywriting group, as well as
groups related to my hobby of music production.
You can find relevant
Facebook Groups by searching “YOUR KEYWORD” with the filter of “Groups” in the
Facebook search bar. To browse different groups and sort by interests, use Facebook’s
discovery feature. If you sell local products, you can find local
buy-and-sell groups here.
Your task: Find 10 to 20 relevant
Facebook Groups and add a comment, telling people about a YouTube video you’re
proud of. If you don’t want to do this manual work, outsource to a freelancer
using Upwork.
8. Promote with Subreddits
Reddit users organize
themselves into subreddits. These are communities based around a topic. Find 10
to 20 subreddits and tell people about your YouTube channel.
If your content is
horrible and not relevant to the subreddit, Redditors will make fun of you and
kick you out of the subreddit. A good rule of thumb for marketing, though, is
to only promote and advertise once you have an amazing product. Otherwise, as
marketing legend Dan Kennedy puts it, “marketing only increases the speed
people find out your product is awful.”
Your
Task: Find 10 to 20 subreddits and post a link to a YouTube video you’re
proud of. I wrote a comprehensive guide to finding
subreddits here.
9. Create searchable titles
I also asked Cochrane if
he had any simple optimization techniques that people tend to overlook. He
recommended spending a few minutes creating SEO-focused titles and
descriptions.
“The best thing you could
do is create YouTube titles and descriptions that have the most relevant search
terms in them,” says Cochrane.
“An easy way to test is to
start typing into the YouTube search bar the words you WERE going to use in
your title. Which search results come up? Now try other words (one word at a
time because YouTube will autofill based on popular search terms) and you can
see what other people are ACTUALLY typing into YouTube and see how many results
those search terms give you.”
Your Task: Use YouTube’s autofill
feature to create SEO-friendly titles and descriptions.
10. Translate popular videos
It’s hard to find a
winning YouTube formula. But once you hit gold, you need to focus your efforts
on replicating success.
After publishing for a few
months, you’ll likely have a few videos that resonate. I recommend translating
these popular videos to a few languages (such as German, French, and Spanish).
This helps you rank in international markets, gain new free YouTube subscribers,
and expand your reach. It’s always a good idea to add subtitlesto every YouTube video as well.
Your Task: Hire a translation
company to turn your top-performing YouTube videos into international hits.
11. Expand your reach with Facebook, Instagram, and Twitter
YouTube is a fantastic way to attract free subscribers. And
often what works on YouTube can also work on Facebook, Instagram, and Twitter
video.
Expnd your reach by
publishing your YouTube videos on different social networks.
With Hootsuite, you can do
this pretty quickly. Use Hootsuite to upload and schedule your YouTube
videos—and then publish that same video to other video networks such as
Facebook, Instagram, and Twitter.
Your Task: Once you’ve mastered
YouTube, republish your best video content to Facebook, Instagram, and Twitter.
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